The Great Western Royal Hotel, now the Hilton London Paddington, opened in 1854 as part of Brunel's plan for a single journey linking hotel, railway and steamship. The building illustrates the complementarity principle in two dimensions. Functional complements build capability and performance. Reputational complements, or conferral, build credibility and attraction. Australian precinct policy attends closely to the first and much less to the second. Lasting advantage appears