Boards have a library of AI guidance, and almost all of it concerns risk, controls and compliance. Almost none addresses the question a board exists to answer: how should this organisation use AI to create new value? This Insight examines why the imbalance is built into who writes the guidance and how liability works, what a compliance-first approach costs, and what the missing guidance would say. It proposes a five-domain framework for governing the upside with the same rigo