Minister Ayres's National Press Club address draws selectively on the SERD's Ambitious Australia report to support a broader industrial policy agenda. The report's proposed SRI architecture is largely absent. R&D is positioned as one of the instruments in a reindustrialisation. The broader innovation system, including management capability, absorptive capacity, and place-based ecosystems, is unaddressed at this stage. No doubt, more is coming on actions and initiatives.